Hi everyone,

Today, I’m at the Gainesville BarCamp 2019, where there will be several talks about various interesting Technology topics.

The first talk is The Power of User Experience Research by Michele Brownstein.

The talk was about researching ways to improve the user experience in several ways. The first, which was by interacting with the user, and asking questions about how the users use your product:

Next, we focused on decision making, by understanding the user’s needed. This may be by asking the user to fill a survey:

Unfortunately, not all users fills these forms, but for those who do, they provide a useful resource to improve the User Experience for our product.

The talk also focused on User Observation, to see how they react naturally to a product. Also, how it’s important to understand the ambient of which the app’s User Experience is targeted. For example, visiting a Starbucks store and see how people interact there, so the app can provide a similar user experience.

There are other methods you can use, some of which are the following:

The talk was useful in that it offered several methods as well as examples of how to capture useful user experience that allows us to improve the UX. For example, using User Testing and Usability Hub:

One way to organize the data is to use a User Diary to keep track on the user activities:

Finally, A/B Tests are great to see which experience works best for your users:

With these insights, we can improve our User Experience by knowing the users.

We were invited to go to the Gainesville UX meetup to keep learning about this topic.

This session was presented by Michelle Brownstein.